Sep 20, 2022
If you're looking for ways to increase sales, improve
relationships, and find greater business success, then this episode
is for you. In it, we'll go through the solution so that you can
get the results you're looking for.
"When you go to these conferences, this is how connections
happen."
Ina Coveney is a business coach specializing in monetizing tiny
audiences. She helps small businesses and coaches get clients
before they spend all of their time and money trying to grow an
audience.
This is Ina Coveney's story...
Ina Coveney is a business coach who specializes in monetizing tiny
audiences. She helps small businesses and coaches get clients
before they spend all of their time and money trying to grow an
audience. Ina created her first six figure year with under 1000
followers. She taught coaches and business owners how to do the
same thing via social media.
Resources:
Join the Growth Now Community: www.growthnow.community
In this episode, you will learn the following:
1. How Ina Coveney created her first six figure year with under
1000 followers
2. How live events can help you meet incredible people and make
powerful connections
3. How to engage with people personally to build relationships and
grow your business
Chapter Summaries:
[00:00:01] - Intro
[00:00:29] - This week's episode features Ina Coveney, a business
coach specializing in monetizing small audiences. Nina created her
first six figure year with under 1000 followers.
[00:06:28] - In 2019, Justin hosted his first live event. He fell
in love with live events back in 2017.
[00:07:23] - Ina organized her first official event for Podcast
Movement. She met Pablo Gonzalez at the first Podcast Movement and
they became fast friends. Justin wants to be an intern at Ina's
event in 2023. Ina wants to learn as much as she can about live
event organizing.
[00:11:01] - Before, she had a podcast called Trailblazing Out of
Corporate Life. She was helping people get out of corporate by
starting their own businesses. She quit her job in 2018 and started
Be Found, a program that helped her get to six figures in her
business within the first two years. Kevin Schmidtland is going to
do a podcast accelerator. Get Clients First is a new name for the
global phenomenon podcast. It's about getting clients first and not
growing your audience. It's a good idea to get clients first
because it validates your idea and helps you grow the audience.
[00:20:10] - In the podcast space. 80% of shows are doing less than
100 downloads an episode. If you are a public speaker and you had a
room full of 100 people every single week, would you show up? The
answer would be yes. Business keeps the doors open and you have to
have people pay you money.
[00:20:56] - People without followers. Wanting to become
entrepreneurs is not a niche market. There are people with millions
of followers on social media and they make no money. They are not
talking to their audience correctly and their audience is not
engaged with them. They do not talk to the audience correctly.
[00:21:20] - Before the Internet, people didn't have to have 1000
followers to have a thriving business. Now with the online world,
this is the only thing we know. And what we see is people who are
successful and those who are getting hammered into our feeds. When
you don't have a big audience, your network is your audience. And
you need to create a list of ten people that you feel like you can
help.
[00:25:27] - How do you monetize if you don't have a big audience?
How do you find out the stories of your followers and find out why
they follow you? What do they really want? When you're starting,
most of the time it's people who already know, like and trust
you.
[00:29:02] - After quitting her job be found after be found decided
to create an online course to teach moms how to create WordPress
sites. She has been selling get clients first for a couple of years
and she's in a great spot. She's afraid she's going to lose the
relatability factor of her business. The strategies that I ask
small entrepreneurs to do are not the same strategies that a large
audience entrepreneur would follow. It's possible that I'm
subconsciously self sabotaging to stay small because I'm afraid
that a big audience is going to mean all these things and I'm not
going to be able to handle it.
[00:34:47] - In stage one, you need to meet your ideal client and
get them to pay something for the offer that is perfect for them.
In stage three, you have to meet and get somebody who's your ideal
clients and they have to be willing to spend money on the
offer.
[00:37:33] - There are many business coaches who talk to people at
different stages of their career and they don't always know who
their ideal client is. Business coaches are not talking to people
who have never sold anything in their life and they encourage them
to raise their prices. People who are starting out need to charge
their fair price.
[00:38:58] - In stage two, a project manager develops and tests a
reliable sales engine. Stage three is the audience growth stage,
which is the scary one for him. His audience has grown on TikTok.
He's going to start experimenting with ads for the first time in
four years. They will go talk about other topics.
[00:43:29] - The definition of success is every day that she didn't
give up on herself. She has a daily date with her husband and she
relaxes into failure. She is a big extrovert and she needs people
to stand in silence to talk to her. She confesses in stories on
Instagram. I'm an introvert. I live with my fiancee and her two
children, and I recharge alone. I don't show up as often on
Instagram stories and Reels because my recharge is totally alone.
But I love that about you because you can be so out there and so
outgoing.
[00:48:44] - The Global Phenomenon is a podcast about the online
coaching industry. Mr. Shank was interviewed on Episode 123. He
supports everything that you're doing. Get Clients First is a great
first step. Getclientsfirstcom is a good place to start.
[00:49:47] - Mike has been on the Growth Now movement and thanks
Justin and the listeners for their support. Mike is coming back on
the show next weekend to talk about the lessons he has learned from
being a parent. Justin and Mike ask the same questions at the end
of every interview.
Other episodes you'll enjoy:
[Insert 3 past episodes with links]
Connect with me:
Instagram: www.instagram.com/justintschenck
Facebook: www.facebook.com/gnmpodcast
YouTube:
https://www.youtube.com/channel/UChPGPJSqiIE_H3mzfUDV9Mw
Website: www.growthnowmovement.com
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